In the new day and age of modern film, cross synergy holds a crucial role in making successful movies and reaching target audiences across different platforms. With utilizing marketing tactics through advertisements, social media, campaigns, and movie premieres, production companies can quickly multiply their viewers to produce more revenue than with the newly released movie alone. A great example of this is with Walt Disney Studios Motion Pictures, an American film production company. This company was founded in 1923 by Walt Disney and Roy O. Disney. The brothers started off with creating short films of their first character Mickey Mouse and eventually went up to making full-sized animations. They changed the family owned business to Walt Disney Productions soon after. Today, they have expanded to a much bigger, successful company, that have reached billions of people globally. The movie Mufasa: The Lion King, sho...